Atlas Brands

Our branding program is based on the creation of consistent flavor profiles for certain core coffees to ensure that our customers have a quality, dependable product from season to season. Hours of cupping go into the original determination of each profile and hours more to ensure consistency from shipment to shipment.

Rosebud Espresso Blend

The same espresso blend that keeps us going at Atlas HQ each day is now available in 100 lb. sacks of pre-blended green coffee.  Shots of Rosebud are a perfectly balanced harmony of sweet fruit, cocoa and soft nuttiness with a clean bright finish that make a delectable straight shot. Rosebud especially shines when married with milk, coming through like hot chocolate spiked with blueberry schnapps and hazelnut liquor. 

Use it as is or as a base for your own signature blend  After all, a Rosebud by any other name will taste just as sweet!

Guatemala, SHB EP, "Tikal"

We worked diligently with our sources at origin to define a quintessential Guatemalan flavor profile that would not only exceed the standard grade qualities at a better price than an Antigua, but also offer consistency from year to year. Our "Tikal" answers the challenge by giving our exporter the flexibility to utilize coffee from all of the growing regions (Huehuetenango, Antigua, Atitlan, etc.) in varying quantities as the production and cup quality changes throughout and over the years. Hints of smokiness, excellent consistency cup-to-cup, and a nice, clean finish define the "Tikal" profile and make it an excellent single-origin offering. "Tikal" also works well as a blend component because while it offers a solid profile, it is quieter in the cup than an Antigua, and therefore won't overwhelm the flavors of its companion coffees.

Colombia "El Corazon"

For a number of years now, Atlas had worked with its partner office in Colombia to secure the finest Supremos available to sell under our "El Toro" brand.

One of our traders who worked in the Bogota office continually argued that if we looked carefully, we could find some truly exceptional Excelsos, as well. And...after many trials, we found a coffee that proved his point. We are now proud to offer Colombia Excelso "El Corazon".

Every year, we bring in a limited quantity of Excelsos that offer the combination of full aroma, ripe citrus top notes, creamy body and lingering sweet finish that characterize "El Corazon." The coffee is a great stand-alone Colombia, and with its mellow character and pleasing softness, also serves as an outstanding base for drip blends or espresso.

Colombia "El Toro"

Colombian coffee is widely known as one of the world's best coffees. However, as the world's 3rd largest exporter, a great deal of coffee must be scrutinized in order to find beans that truly live up to their national reputation. Our Colombia Supremo "El Toro" is exactly such a coffee. In the cup, our "El Toro" offers a classic profile: full aroma, medium body, and good acidity. Its pleasing fruit tones are balanced by an excellent caramel-like sweetness, and an overall "richness" that has made Colombian coffees famous and favored throughout the world.

Brazil Cerrado "Porta Rossa"

While many of us in the United States aren't too familiar with Brazilian coffee as a single origin drip coffee, many blends--both drip and espresso utilize this popular bean. Brazilian coffees tend to fill in the middle notes of an espresso - filling in the gaps where the more delicate Central Americans, Indonesians, and Africans leave off. In addition, they impart excellent body that allows an espresso to come through milk.

Our "Porta Rossa" provides an excellent example of what Brazils can do for a blend. Its complex array of sweet middle notes and chiffon mouth-feel provide depth and substance to a fine espresso.

*Trivia--the Porta Rossa logo is actually a stylized picture of the Atlas office.

Ethiopia, "Makeda" Harrar Longberry

Our Ethiopia "Makeda" Harrar Longberry is a custom profile type - developed exclusively for Atlas Coffee Importers - that is painstakingly selected, lot by lot, for its sweet blueberry notes, remarkable middle-note complexity, and luscious body. Intense without being shocking, and wild without being gamey, it is a truly exceptional coffee. Named after the legendary Makeda, Queen of Sheba, this unparalleled beauty of the coffee world is outstanding as a single origin drip coffee, and a stellar component of an intense espresso blend.

Special Projects

Colombia Huila "Monserrate"

Monserrate is a community of 28 families some two hours down a bumpy dirt road from La Plata. The town itself consists of a single street draped along the top of a gorgeous ridge with a commanding view of the lush green valleys on either side. At the highest point in town sits a brick-clad church and bell tower.

The coffee grown here is Caturra and Typica varietal. Each family has its own de-pulping and fermentation set up, along with raised drying screens protected from the rain by parabolic roofs of transparent plastic. The drying areas are set up on a slight incline, so that both ends of the tunnel can be opened to allow airflow across the coffee.

Since every family contributes coffee for export, each fermentation and drying process has to be done perfectly, or it could compromise the entire shipment. Happily, the whole community takes great pride in their work, and the results show very nicely in the cup--delicate floral tones balanced by jellied wine grape sweetness.

Check out what Kenneth Davids had to say about Monserrate in Coffee Review.

Guatemala SHB EP "Trapichitos"

In 1989, Guatemala's 36-year civil war ended. After many years spent hiding in the rugged mountains of west-central Guatemala, a group of Ixil Indians returned to their village to find that their ownership of the land was not recognized by the new government. After five years, a collective of 80 families was able to purchase a meager 25 acres of land--not enough to sustain them, but enough to sustain hope. In 2000, with help from the Agros Foundation, the collective was able to purchase a much larger, 635-acre tract to raise bananas, lemons, oranges, and coffee. Thus was the Trapichitos community born.

The goal of Trapichitos' coffee project is to produce coffee of the highest quality in order to earn a reasonable return on their hard work. The natural environment of Trapichitos make this a possibility, since the community (and its coffee plantings) sit above 4,600 ft.; the people of Trapichitos make it a reality by planting only Bourbon and Typica coffee trees, and meticulously caring for the coffee from seedling to mill. The coffee is passive organic, hand-picked, hand sorted for defect, and sun dried on raised wooden racks. After the villagers have done the initial sorting (without the benefit of any machinery), the coffee is loaded onto burros, taken down to trucks, and whisked off to a cooperative mill in Guatemala City for final processing and export.

The bourbon beans are meticulously processed and sorted, and the resulting cup is beautifully nuanced, with a delicate smoky tone and medium to light body. The price for the coffee was set by the coffee growers themselves, and is paid to them directly.

Click here to see a photo album and trip report from this origin.

Atlas Coffee Importers, LLC is a Project Supporter of Grounds for Health, Inc. GFH is an international non-profit organization founded to provide health care services to coffee-growing communities in Mexico and Central America. Its primary focus is on the early detection of cervical cancer, a leading cause of death among women in these areas.

 Other Brands

  Organic Cascadia™ Blend A unique, full-flavored blend from three distinct regions, selected for consistency in quality and supply. Organically Certified, Fair Trade Certified, shade-grown, and Swiss Water® Process Decaffeinated. In the cup, this coffee has a pleasing balance of wonderful, lasting body with highlights of sweetness and acidity. It's versatile to work as an espresso as well as a house blend.