After 26 remarkable years with Atlas, our cherished leader, Jennifer Roberts, will be retiring from the coffee industry at the end of the year.
Jennifer cupping with Atlas founder Craig Holt.
Jennifer’s journey in coffee began in the early nineties, when she launched and operated one of Montana’s first espresso carts. From there, she steadily worked her way back through the supply chain—barista, roaster, importer—gaining a unique, holistic understanding of the industry.
Jennifer joined Atlas in 1999 as the company’s very first employee and has since done nearly every job imaginable, from quality control and bookkeeping to sales. For the past several years, she has led Atlas as our Managing Director, bringing exceptional clarity, consciousness, and heart to the role.
Jennifer used to drive the forklift to pick coffee and fulfill orders.
Her leadership has been nothing short of extraordinary. Jennifer is brilliant, strategic, and exacting—proving time and again that meetings really can end on schedule. She has guided Atlas through some of the biggest changes and most challenging chapters in our history: integrating into Neumann Kaffee Gruppe, navigating a global pandemic, and steering the company through historic market volatility and shifting tariff landscapes.
Having worked in every corner of the company, Jennifer leads with unmatched insight paired with deep empathy. She balances sharp business acumen with compassion, integrity, and a genuine commitment to helping people thrive. Her leadership has shaped Atlas profoundly, and anyone who has worked with her knows how rare and remarkable this combination truly is.
While Jennifer’s retirement marks the end of a significant era, we are fortunate that her legacy of thoughtful leadership continues with Susan Heller Evenson, who will step into the Managing Director role. Currently our Senior Trading Manager, Susan has been with Atlas for more than 16 years, beginning in Sales and building her career as a Trader. With her passion for data analytics, her deep knowledge of Atlas operations, and her dedication to people and relationships, Susan is exceptionally well-positioned to guide us forward while bringing new energy and ideas to the role.
Susan Heller Evenson
Please join us in celebrating Jennifer’s incredible contributions to Atlas and congratulating Susan as she steps into this new chapter of leadership.
And of course—go Mariners!
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