Atlas Actions for Racial Justice

By: Atlas Staff

Jun 26, 2020

Updated on 7/9/20

Please read our full statement here.

Going forward, we will use this space to provide updates about our commitments and follow-up.  We understand that our words are only as valuable as our actions.  Therefore, we intend to make substantive changes in our behavior, our practices, and how we support our broader community to contribute to meaningful solutions to systemic racial inequality.  We commit:

  • To examine our own implicit biases and how they impact our practices and processes.
  • To contribute our time and money to organizations working to correct injustice, end violence, and provide opportunities for Black people and people of color. 
  • To be accountable to ourselves and our coffee community to share our progress. 

To start, we've reflected internally on our actions and considered our sphere of influence.  Thus far, each small team at Atlas met to discuss our thoughts and hopes about racial equity at our company and in the specialty coffee industry.  Next, we've formed a working group to make progress on the following actions:

  • Internal education such as implicit bias training
  • External education for coffee professionals, including the role of colonialism on supply chains
  • Increasing representation and amplifying voices of BIPOC coffee professionals by providing development opportunities and partnering with organizations already working to promote racial equity in specialty coffee.

Here are some of the things that we are reading, watching, and listening to now to learn from and support Black voices in specialty coffee:

Here are some ways that you can support Black voices in specialty coffee:

Please share your feedback and recommendations to