Atlas Actions for Racial Justice

By: Atlas Staff

Jun 14, 2021

Originally published on 6/26/20.

Please read our full statement here.

Moving forward, we will use this space to provide updates about the follow-up to our commitments.  We understand that our words are only as valuable as our actions.  Therefore, we intend to make substantive changes in our behavior, our practices, and how we support our broader community to contribute to meaningful solutions to systemic racial inequality.  We commit to:

  • To examine our own implicit biases and how they impact our practices and processes.
  • To contribute our time and money to organizations working to correct injustice, end violence, and to provide opportunities to Black people and people of color.
  • To be accountable to ourselves and our coffee community to share our progress.

To start, we have reflected internally on our actions and considered our sphere of influence.  Each small team at Atlas met to discuss our thoughts and hopes about racial equity at our company and in the specialty coffee industry, and we then formed a working group and sub-groups to make progress on the following actions:

  • Internal education such as implicit bias and anti-racism training
  • External education for coffee professionals, including the role of colonialism on supply chains
  • Increasing representation and amplifying BIPOC coffee professionals' voices by providing development opportunities and partnering with organizations already working to promote racial equity in specialty coffee.
  • Other ongoing efforts include an internal "Racial Equity Multi-Media Club," community service projects, and work to support our BIPOC roaster clients further.

Here are some of the things that we are reading, watching, and listening to now to learn from and support Black voices in specialty coffee:

Here are some ways that you can support Black voices in specialty coffee:

Please share your feedback and recommendations to